Vi joins CSK as official communications partner for next 3 IPL seasons

Vi partners with CSK as official communications sponsor for 3 IPL seasons, offering fans meets, tickets and merch while logo features on jerseys.

Vodafone Idea, known as Vi, has signed a three-year deal to become the official communications partner for Chennai Super Kings (CSK), the five-time IPL champions, starting with the 2026 season. This partnership positions Vi’s logo prominently on the leading leg of CSK players’ trousers, giving the telecom giant massive exposure to millions of fans during matches on TV, streaming and in stadiums.

Beyond branding, the collaboration promises exciting perks for Vi customers and CSK supporters, including exclusive meet-and-greet sessions with players, chances to win signed jerseys, caps and other merchandise, plus priority access to IPL match tickets. Vi plans to roll out digital campaigns, on-ground activations and in-stadium events to deepen fan engagement, leveraging its network for seamless connectivity during live games. The tie-up also supports CSK’s Super Kings Academy, which trains young cricketers aged 6 to 23, aligning with shared goals of nurturing talent at grassroots levels.

Avneesh Khosla, Vi’s Chief Marketing Officer, highlighted how cricket unites India and how the partnership embodies passion and resilience, bringing fans closer through reliable mobile services. CSK Managing Director KS Viswanathan welcomed Vi to the “Super Kings family,” noting its digital reach would boost connections with fans and aspiring players alike. As IPL evolves with tech-driven experiences, this move strengthens both brands ahead of a high-stakes 2026 season featuring stars like MS Dhoni and rising talents.