CE DESK 
AGEasy features timeless icon Zeenat Aman in latest ad campaign highlighting specialized gut health solutions for seniors, promoting digestive wellness through natural ingredients and daily ease.
AGEasy has launched its latest advertising campaign featuring Bollywood legend Zeenat Aman, positioning the veteran actress as the face of senior-focused gut health innovation. The digital and TV push spotlights the brands clinically-backed supplements designed to address age-related digestive challenges like bloating, irregularity, and nutrient absorption issues common among those over 50.
The heartfelt ad narrative shows Aman in everyday senior moments—sharing meals with family, morning walks, and quiet reflections—seamlessly incorporating AGEasy into routines for sustained comfort and vitality. Her poised elegance underscores the message that gut health remains essential at every life stage, blending traditional wisdom with modern science through probiotics, prebiotics, and digestive enzymes sourced naturally.
Targeting Indias rapidly aging population exceeding 150 million seniors, the campaign educates on overlooked gut-brain connections impacting immunity, energy, and mental clarity. Available in easy-to-consume sachets and tablets, AGEasy promises visible improvements within weeks without lifestyle overhauls, competing in the booming senior wellness market valued at billions.
Aman’s enduring appeal bridges generational gaps, inspiring trust while driving conversations around proactive aging. The 360-degree rollout spans YouTube, Instagram, regional TV, and doctor partnerships, amplified by influencers in the silver economy space. AGEasy CEO noted Aman’s authentic representation perfectly aligns with empowering seniors to embrace health confidently amid urban dietary shifts.
As lifestyle diseases surge, this campaign positions AGEasy as a thoughtful companion for graceful aging, fostering loyalty through relatable storytelling and efficacy-focused formulations. By normalizing senior self-care, it taps unmet needs in a category ripe for disruption, fueling category leadership through emotional resonance and scientific credibility.
