CE DESK 
Talented expands its Grid with mktgstack, an AI-native agency led by Namrata Chawla and Varun Khiatani, focusing on systems beyond campaigns to cut CAC for startups and brands.
Talented, the creative powerhouse behind a specialized Grid of agencies, has debuted mktgstack as its latest venture tailored for founders and brand operators seeking growth without traditional ad dependency. Founded by Talented alumni Namrata Chawla and Varun Khiatani, mktgstack operates as an AI-native growth partner, deploying modern playbooks inspired by top internet brands to optimize owned channels, founder narratives, content ecosystems, and continuous asset refinement.
Rejecting the campaign-for-every-challenge mindset, mktgstack prioritizes levers like distribution building, AI solutions, and performance tuning that directly shift behaviors and outcomes. The co-founders noted a market gap where legacy agencies miss the mark on agile, data-fueled marketing matching audience decision paths. Their lean model emphasizes results over aesthetics, structured like a speedboat for rapid execution in resource-constrained environments.
mktgstack integrates into Talenteds Grid alongside The New Thing for creator marketing and Early Partners for fractional consulting. Each entity runs independently with unique rhythms, talent blends, and success metrics to suit startups, scale-ups, and mature brands differing in budgets, timelines, and risks. Talented founders Gautam Reghunath and PG Aditiya envision the Grid as modular founder-led agencies harnessing AI leverage for efficient, high-impact creativity once requiring massive teams.
In Indias martech boom, mktgstack addresses escalating CAC pressures by rethinking agency paradigms. Targeting D2C disruptors and emerging DTCs, it promises measurable momentum through proprietary systems, positioning Talented as an ecosystem innovator amid generative AI disruptions. This launch accelerates the Grids evolution, offering contextual agility for diverse growth realities.
