Animal Planet Ignites Wildlife Adventure at Bengaluru Mall with Enter the Wild

Animal Planet transforms Orion Mall in Bengaluru into Enter the Wild experiential zone, blending AR jungle treks, animal encounters, and conservation talks to engage families in nature discovery.

Animal Planet has launched Enter the Wild, an immersive activation at Bengaluru’s Orion Mall, transporting visitors into untamed ecosystems through interactive wildlife experiences. Running through weekend evenings, the setup features life-size jungle installations where families scan QR codes for augmented reality animal safaris, tracking tigers prowling through virtual canopies and elephants grazing nearby.

Central attractions include touch-free VR pods simulating Amazon treks and African savannah chases, alongside photo zones with animatronic leopards and crocodiles. Conservation corners host live talks by biologists on anti-poaching efforts and ocean plastic cleanup, tying entertainment to actionable impact. Kid zones offer craft workshops crafting seed bombs for urban greening, fostering early environmental stewardship.

This experiential push aligns with Animal Planets strategy to deepen viewer loyalty amid streaming fragmentation, blending on-ground buzz with social amplification via #EnterTheWild challenges. Mall footfall spikes 25% during activations, driving tune-ins for shows like The Wildest India and Big Cat Diaries while boosting merchandise like eco-plush toys.

Targeting Bengalarus tech-savvy families and Gen Alpha explorers, the event taps South Indias biodiversity hotspots for localized resonance. Warner Bros. Discovery executives highlighted bridging screen wildlife with real-world advocacy, especially as urban kids lose nature connections. Free entry with timed slots ensures inclusivity across demographics.

Amid experiential marketing surges valued at $10 billion globally, Enter the Wild sets benchmarks for IP extensions, generating UGC floods and influencer partnerships. By fusing education, adventure, and activism, Animal Planet cements its role as wildlife gateway, inspiring sustainable behaviors one mall visit at a time.