CE DESK 
FTA Global secures digital marketing mandate for Apex Group, delivering SEO, paid campaigns, and website optimization to boost visibility in AI-driven financial services markets worldwide.
FTA Global, a performance-driven marketing firm, has won the digital marketing mandate for Apex Group, a leading global financial services provider specializing in fund administration and regulatory solutions. Selected through a competitive pitch, the one-year engagement encompasses SEO, paid marketing, and website maintenance to enhance Apex Groups digital presence amid evolving AI search landscapes.​
FTA Global will deploy its Team-as-a-Subscription model, embedding dedicated specialists into Apex Groups workflows for real-time execution. Focus areas include strengthening organic rankings, amplifying paid media ROI, and refining user experiences to drive lead generation and brand authority in competitive asset management sectors. The agencys AI-first tools like Quant SEO and AI Citation Score target visibility across Google, ChatGPT, and emerging LLMs.
Senthil Kumar Hariram, FTA Global founder, highlighted the win as validation of their precision-led approach for intricate industries. Apex Groups James Margetson praised FTAs expertise in performance marketing, aligning with expansion goals in a tech-disrupted ecosystem. This partnership builds on FTAs track record with clients like Zoomcar and Hombale Films, where it delivered traffic surges and revenue jumps.
Operating as a Marketing OS with hubs for search engineering, ABM, and creative, FTA Global differentiates through outcome-tied billing and async agility. For Apex Group, serving thousands of funds globally, enhanced discoverability translates to client acquisition amid $trillion AUM growth. As financial brands prioritize hybrid digital strategies, this mandate positions FTA Global for deeper penetration into fintech and enterprise services, leveraging proprietary tech for measurable dominance.
