CE DESK 
Tonic Worldwide debuts Groth, an AI-powered platform unifying market signals, creative audits, brand discovery, and attribution data to deliver actionable insights for growth marketers.
Tonic Worldwide has unveiled Groth, a comprehensive AI marketing intelligence platform designed to streamline fragmented data sources into unified, actionable intelligence for modern marketers. Structured across four core modules, Groth tackles pain points in trend tracking, content optimization, ad performance, and cross-channel attribution, blending machine learning pattern recognition with human strategic oversight.
Groth.Signals monitors category shifts, competitor maneuvers, and audience queries through real-time scanning, generating monthly briefs with precise recommendations. Groth.Discover maps visibility across SEO, AEO, and GEO landscapes, producing tailored content outlines and keyword roadmaps for superior organic reach. Groth.Creative employs a sophisticated scoring engine to dissect ad assets, pinpointing weaknesses in hooks, CTAs, and formats while suggesting ready-to-deploy fixes. Groth.Pulse consolidates paid, organic, and offline metrics via server-side tracking for trustworthy ROI analysis and budget reallocation.
Chetan Asher, Tonic Worldwide founder and CEO, positioned Groth as the antidote to data overload, transforming raw inputs into executable strategies built on zero guesswork. Samir Asher, COO, framed it as an evolution of the agencys 20-year SEO legacy, now supercharged with AI through their Gipsi insights division for faster market pivots.
Already piloted with select clients showing sentiment lifts and ROAS improvements, Groth rolls out via partnerships to broader brand access. In Indias burgeoning martech ecosystem valued at billions, this launch cements Tonic Worldwides leadership, empowering CMOs to operationalize intelligence amid AI search disruptions and privacy shifts. By fusing automation with contextual expertise, Groth positions growth teams for predictive dominance in hyper-competitive landscapes.
