CE DESK 
Marketing strategist Inessa Createssa shares insights on meaningful customer engagement, prioritizing relevance over noise and strategic clarity over complex metrics for the Global Customer Engagement Awards.
Inessa Createssa is an internationally recognized marketing strategist specializing in content strategy and personal branding. With more than ten years of professional experience, she advises founders, creatives, and public figures on building influence, visibility, and sustainable brand equity. Her work has received multiple industry awards, including recognition for excellence in personal brand promotion and social media leadership. In parallel with her consulting practice, Inessa maintains an active creator presence, sharing expertise on content, positioning, and visibility. She is a published author in the field of marketing and an active member of several international professional associations.
Jury Viewpoint:
How do you define meaningful customer engagement today?
Meaningful customer engagement today centers on relevance and trust. Brands frequently mistake noise for connection, but true engagement happens when a brand respects the actual context of a person’s life. It lives at the intersection of strategy and emotional intelligence — delivering value before asking for attention and listening more than speaking.
The strongest strategies prioritize a consistent brand point of view over fleeting trends. Ultimately, engagement succeeds when customers feel seen and understood rather than managed or manipulated through a funnel.
What advice would you give brands and agencies planning to submit their work?
My primary advice is to prioritize clarity over complexity. We see many submissions that are perfectly polished but feel soulless. Rather than inflated metrics or “flawless” execution, I look for the honest strategic insight that drove the solution.
Highlight the tangible change your work creates in the world. I prioritize projects that shift human behavior or spark movements. These outcomes often hold more weight than reach or revenue metrics. Changing how people think and act is a far more difficult and meaningful achievement.
About the Global Customer Engagement Awards:
The Global Customer Engagement Awards celebrate organisations, agencies, and professionals shaping the future of customer-centric marketing — where creativity, technology, and measurable impact converge.
Brands and agencies are invited to showcase their best work and have it evaluated by industry leaders who understand the evolving realities of customer experience and engagement.
Event Date: 30 April 2026 | Mumbai
Entry Deadline: 15 March
For participation details, categories, and submission guidelines:
agnel@globalcustomerengagement.com | tarun@globalcustomerengagement.com
+91 9870292834 | +91 9029991254
www.globalcustomerengagement.com
