CE DESK 
Tribes Communications announces strategic investment in technology-driven OOH specialist TRIOOH to enhance omni-channel capabilities and deliver integrated media innovation for clients.
WPP has unveiled a transformative restructuring, placing Ogilvy, VML, and AKQA under a single global creative agency banner to create advertising’s most formidable integrated network. This consolidation ends internal rivalry, delivering clients unified access to creative excellence, experience design, PR, and commerce capabilities without agency silos.
The new entity combines Ogilvy’s legendary storytelling heritage, VML’s digital transformation muscle, and AKQA’s cutting-edge design innovation under streamlined regional leadership. Operating across 100+ markets, it serves blue-chip clients like IBM, Unilever, and Nestlé with faster campaign velocity and consolidated billing.
Mark Read, WPP CEO, positioned the merger as essential for competing against consolidated rivals like Publicis Groupe and Omnicom, emphasizing AI integration across creative workflows while preserving each agency’s distinct cultural DNA. Shared technology platforms and talent mobility programs ensure seamless collaboration and retention.
Richard Brett (ex-Ogilvy) leads as Global CEO, supported by Wes Horsley (VML) and Jordan Sorensen (AKQA) in key C-suite roles. The structure features regional CEOs reporting centrally, optimizing resource allocation amid tightening marketing budgets and fragmented media ecosystems.
This follows WPP’s 2024 VMLY&R merger and signals broader rationalization across its 100,000-employee empire. For clients, the unified powerhouse promises breakthrough creativity, measurable ROI, and simplified partnerships – positioning WPP to reclaim industry leadership in the AI-accelerated 2026 marketing landscape.
