CE DESK 
INNOCEAN extends partnership with Havas Media Network for Hyundai, Kia, and Genesis brands across Europe, Middle East, APAC, and Latin America following internal review.
Hyundai Motor Group’s marketing arm INNOCEAN has renewed its global media mandate with Havas Media Network, solidifying a longstanding partnership for the Hyundai, Kia, and Genesis brands. The renewed agreement covers media strategy, planning, and buying across Europe, Middle East, Asia Pacific, and Latin America.
Managed through INNOCEAN’s hubs in Seoul, Frankfurt, Dubai, New Delhi, and Jakarta, the mandate follows a rigorous internal review process led by INNOCEAN on behalf of Hyundai Motor Group stakeholders. This extension builds on prior renewals, including 2019 and 2022, where Havas was selected as the incumbent after competitive pitches.
The partnership has evolved to emphasize digital transformation, excellence in new mobility solutions, and navigating complex media ecosystems amid EV transitions and global market shifts. Havas will continue delivering data-driven campaigns supporting Hyundai Group’s leadership in sustainable automotive innovation.
William Lee, Global CEO at INNOCEAN, expressed satisfaction with the continued collaboration, noting significant progress in supporting client goals. Peter Mears, Global CEO at Havas Media Group, highlighted excitement for reinvigorated efforts in a dynamic landscape. This renewal positions the brands for enhanced performance in key growth regions.
