CE DESK 
Verve Media wins the social media mandate for Rasoi Raga, aiming to amplify the instant foods brand’s digital presence through engaging content and community-building strategies.
Performance marketing agency Verve Media has secured the social media mandate for Rasoi Raga, the popular instant foods brand from RSPL Group known for its ready-to-eat curries, rice mixes, and authentic Indian flavors. This win strengthens Verve’s FMCG portfolio following recent mandates like Ghadi Detergent.
Under the mandate, Verve Media will handle end-to-end social media strategy, including content creation, community management, influencer partnerships, and performance-driven campaigns across Instagram, Facebook, YouTube, and X. The focus will be on celebrating Rasoi Raga’s convenience for busy Indian households while highlighting recipe hacks, festive specials, and everyday meal solutions.
Rasoi Raga has carved a niche in the competitive instant foods market with products like Dal Makhani, Paneer Butter Masala, and Biryani mixes that deliver restaurant taste in minutes. The brand targets urban millennials and working professionals seeking quick, flavorful home-cooked alternatives without compromising authenticity.
Verve Media’s data-led approach will drive user-generated content, viral challenges, and targeted ads to boost trial, loyalty, and e-commerce conversions on platforms like Amazon and BigBasket. Agency leadership expressed excitement about partnering with a brand synonymous with Indian home cooking innovation.
This mandate underscores the growing digital shift in FMCG marketing, where social platforms are key to building emotional connections with next-gen consumers. Verve’s expertise positions Rasoi Raga for enhanced visibility and engagement in a crowded instant foods landscape.
