CE DESK 
Tribes Communications announces strategic investment in technology-driven OOH specialist TRIOOH to enhance omni-channel capabilities and deliver integrated media innovation for clients.
India’s integrated communications agency Tribes Communications has announced a strategic investment in TRIOOH, a rapidly growing technology-driven out-of-home (OOH) media specialist. This partnership aims to accelerate growth for both organizations while delivering greater scale, innovation, and impact through enhanced omni-channel solutions.
The collaboration strengthens Tribes’ leadership in the Indian communications landscape by combining its expertise in brand strategy, media planning, creative, and experiential solutions with TRIOOH’s advanced OOH execution capabilities and next-generation technology platforms. Clients will benefit from seamless integration of data-driven OOH with Tribes’ broader service ecosystem, creating powerful synergies across strategy, planning, technology, creativity, and on-ground excellence.​
Gour Gupta, Chairman of Tribes Communications, welcomed TRIOOH to the Tribes family, highlighting founder Anuj Bhandari‘s technology-led innovation, execution excellence, and marquee client base as a strong cultural fit. The investment expands Tribes’ OOH and experiential footprint at a time when the medium is evolving from static visibility to intelligent, measurable impact.​
Anuj Bhandari, TRIOOH’s Founder and CEO, described the partnership as a transformative milestone, providing access to Tribes’ national footprint, expansive client relationships, and visionary leadership to scale smarter OOH solutions. Jasmeet Singh, TRIOOH Co-founder, emphasized how the alliance accelerates OOH’s shift toward data-led, outcome-driven brand experiences.​
This move reinforces Tribes’ commitment to ecosystem expansion through strategic collaborations that drive long-term value and innovation.
