Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global

Marketing leader Jayanta Barua (30+ years) joins elite global jury for 15th Global Customer Engagement Awards Mumbai 2026, evaluate outstanding work based on innovation, creativity, effectiveness, and measurable impact.

Jayant joins an eminent panel of jury members from India, Sri Lanka, Dubai, Italy, Thailand, and the USA, bringing together diverse global perspectives to evaluate outstanding work based on innovation, creativity, effectiveness, and measurable impact.

Jayanta Barua is a seasoned marketing and brand leadership professional with more than 3 decades of experience in building strong brands, driving integrated marketing strategies, and shaping meaningful customer engagement across diverse touchpoints. Known for his strategic approach to brand building, Jayanta brings a deep understanding of how creativity, consistency, and customer insight come together to drive long-term business value.

Over the course of his career, Jayanta has worked at the intersection of brand strategy, communication planning, and customer-centric marketing, helping organisations strengthen market relevance while maintaining a sharp focus on consumer trust and engagement effectiveness. His leadership perspective emphasises the importance of aligning brand purpose with customer expectations across channels.

As a jury member for the 15th edition of the Global Customer Engagement Awards, Jayanta Barua will contribute his expertise to evaluating work that demonstrates clarity of insight, strategic intent, and measurable impact. His assessment approach reflects the Awards’ core objective — recognising customer engagement initiatives that go beyond surface-level activation to deliver sustained value for both customers and businesses.

The Global Customer Engagement Awards, scheduled to take place on 30th April 2026 in Mumbai, celebrate excellence across Television, Print, Radio, Mobile, Social Media, Cinema, OOH, PR, and emerging digital platforms. The platform brings together a global jury to benchmark and recognise work that is shaping the future of customer engagement.

By welcoming leaders like Jayanta Barua to its jury panel, the Awards continue to reinforce their commitment to credible evaluation, global perspectives, and future-ready customer engagement excellence.

About the Global Customer Engagement Awards

The Global Customer Engagement Awards recognise organisations, agencies, and professionals driving meaningful, measurable, and future-focused customer engagement — where creativity, technology, and impact converge.