CE DESK 
ThinkROI secures the digital media mandate for RSPL Group’s Ghadi laundry and detergent brands, strengthening its FMCG portfolio with performance-driven marketing solutions.
Performance marketing agency ThinkROI has announced that it has won the digital media mandate for RSPL Group’s Ghadi laundry and detergent portfolio, one of India’s most trusted household brands. The association aims to strengthen Ghadi’s digital presence and drive higher consumer engagement across online platforms.
Under this mandate, ThinkROI will manage end-to-end digital media strategy, including performance marketing, social media campaigns, and digital analytics. The agency’s focus will be on enhancing Ghadi’s reach across digital-first consumers, driving awareness and conversion through data-led marketing solutions.
Ghadi Detergent, a flagship brand of RSPL Group, has maintained a strong presence in India’s home care segment for decades. With the digital ecosystem rapidly evolving, the brand seeks to deepen its connection with younger audiences and reinforce its positioning through storytelling and measurable engagement.
Commenting on the win, ThinkROI’s leadership team – Rupinder Singh, founder & CEO of ThinkROI, said, “We are excited to leverage our expertise in driving measurable growth across diverse market segments. This partnership is an opportunity for us to demonstrate how strategic digital interventions can amplify brand leadership in this challenging Laundry category.”
Rohan Padival, director – Strategy & Client Servicing at ThinkROI, said, “We plan to reach customers where they are in their digital journeys through our multi-platform strategy. By fusing data-driven insights with powerful storytelling, we are well-positioned to open up new growth prospects for Ghadi and strengthen its equity across India’s diverse consumer landscape”
The win marks another key addition to ThinkROI’s growing FMCG portfolio, underscoring its reputation as a strategic partner for brands looking to accelerate their digital transformation journeys.
