CE DESK 
Eloelo Group elevates internal leader Nishant Kumar to CMO, fueling growth for Story TV, Master, and Connecto toward 250 million users with his proven revenue scaling expertise.
Eloelo Group, the Bengaluru-based consumer internet powerhouse building India’s Bharat Entertainment Stack, promoted Nishant Kumar to Chief Marketing Officer. Rising from Senior Vice-President of Marketing and Revenue, Kumar’s elevation accelerates the group’s scale-up, targeting 250 million users across platforms like micro-drama app Story TV, education app Master, and live social Eloelo.
Kumar architected Story TV’s ascent to India’s top-downloaded Google Play app in micro-dramas, while positioning Master as the leading micro-learning platform. Under his watch, Eloelo’s user base exploded from 20 million to 150 million pan-India, unlocking monetization via targeted ads, in-app purchases, and brand integrations amid consistent revenue beats.
Founder-CEO Saurabh Pandey praised Kumar’s 0-to-1 execution: “Nishant owned our growth engine, building industry-leading teams that scaled users, monetization, and market share.” With prior stints at Flipkart (brand growth across electronics/fintech), Ola (digital marketing for EV/mobility hitting 60K scooter sales), and Apollo Hospitals (revenue strategy), Kumar brings decade-plus expertise in performance, CRM, and ROAS optimization.
As CMO, Kumar drives market dominance in content, education, and social verticals within India’s booming internet ecosystem. Priorities include revenue expansion, retention via data analytics, and global outreach. “I’ll cement Eloelo platforms as uncontested leaders,” Kumar affirmed, crediting his team.
This internal promotion signals Eloelo’s maturity, blending operator grit with ambition as platforms like Connecto capture fragmented consumer attention.
