CE DESK Cheil India drops stunning CGI film for Samsung Galaxy F70e 5G under ‘Fame Up’ campaign, showcasing AI camera tech that turns everyday creators into viral stars.
Cheil India launched a breathtaking high-impact CGI film for the Samsung Galaxy F70e 5G, amplifying the ‘Fame Up’ campaign with cutting-edge visuals that position the device as the ultimate tool for content creators chasing viral fame. Dropped across YouTube, Instagram, and Samsung.com, the 60-second spectacle blends hyper-realistic animation with real device features, captivating Gen Z audiences hungry for social media stardom.
The narrative follows an ambitious young Indian creator whose mundane life transforms through the F70e 5G’s triple AI camera system. Nightography captures crystal-clear low-light reels, Super Steady mode delivers buttery-smooth vlogs, and Object Eraser removes photobombers instantly—each demo seamlessly woven into a fantastical rise-to-fame journey. Vibrant CGI sequences show likes exploding, followers skyrocketing, and brand collabs pouring in as her content goes viral across platforms.
Cheil’s signature storytelling marries Samsung’s ‘Awesome Intelligence’ ethos with culturally resonant ambition. The film spotlights India-specific upgrades like 12GB RAM expansion via RAM Plus, IP67 durability for monsoon shoots, and 6000mAh battery for all-day creation marathons. Strategic product placements—from auto-framing selfies to single-take editing—make technical specs feel like magic powers.
Timed with Galaxy F-series’ budget-premium positioning, the campaign taps India’s 900 million smartphone users, where 70% aspire to influencer status. Social challenges invite users to #FameUp their own F70e 5G content for features on Samsung’s pages, fueling organic reach. Cheil India’s technical mastery elevates hardware marketing into cinematic aspiration, cementing Samsung’s creative ecosystem dominance.
