CE DESK 
GIVA rolls out an eye-catching 3D billboard for Valentine’s Day, showcasing shimmering jewellery and turning everyday streets into an immersive gifting moment for couples.
The Valentine’s campaign centres on a larger‑than‑life 3D billboard where an illuminated GIVA jewellery box appears to slide out of the frame, with rings, pendants, and bracelets seemingly floating toward viewers. The illusion is designed to mimic that magical moment when a gift is revealed, turning a simple street glance into an emotional unboxing experience. Positioned in a high‑traffic urban location, the installation ensures both pedestrians and commuters can clearly see the depth and movement effect from multiple angles.
The creative idea reinforces GIVA’s positioning as a modern, affordable‑luxury brand that understands how Gen Z and young millennials want to express love—through aesthetic, Instagram‑worthy moments. The brand has engineered the 3D content so that when viewed from the sweet spot, the jewellery looks as if it’s breaking free from the rectangle of the billboard and entering real life. This makes the site inherently shareable, nudging couples to stop, click photos, and post their own Valentine’s stories online.
Supporting the outdoor piece, GIVA runs digital and social extensions that mirror the 3D illusion in short videos and reels, tying the physical experience to performance marketing. CTAs steer viewers to curated Valentine’s collections featuring couple rings, heart‑shaped pendants, and personalized charms. By fusing technology‑driven OOH with romantic storytelling, GIVA successfully elevates jewellery from just another gift into a memorable spectacle that feels as special as the relationship it celebrates.
