BigTrunk Communications appoints Santosh Pawar as Senior Vice President – Business

BigTrunk Communications appoints media and client services veteran Santosh Pawar as Senior Vice President – Business, strengthening integrated solutions for India’s dynamic brand landscape.

BigTrunk Communications, the integrated marketing powerhouse behind brands like Urban Company and Mamaearth, strengthened its leadership ranks by appointing Santosh Pawar as Senior Vice President – Business on February 5, 2026. Pawar joins to drive client acquisition, revenue growth, and strategic partnerships across digital, experiential, and performance marketing verticals, fueling the agency’s ambitious expansion amid India’s Rs 1 lakh crore ad market boom.

With over 18 years spanning media agencies like GroupM, Dentsu, and IPG Mediabrands, Pawar excels in full-funnel strategies for FMCG, fintech, and D2C sectors. His playbook includes scaling programmatic campaigns, influencer ecosystems, and OOH activations that delivered 3X ROAS for market leaders. At BigTrunk, he will champion data-led creativity, blending Shopify integrations, AR experiences, and social commerce to help brands navigate post-iOS privacy shifts and quick-commerce disruptions.

Reporting to Founder-MD Rohit Sreedharan, Pawar’s mandate targets Tier 2+ markets where 70% of new digital spend emerges. BigTrunk’s recent wins—handling acef awards submissions and launching multi-channel campaigns for wellness startups—position it as the go-to for growth-stage brands. Pawar’s arrival accelerates 2026 goals: doubling client base, launching AI-powered performance pods, and expanding into podcast sponsorships amid audio’s 25% CAGR.

Industry observers hail the hire as pitch-perfect for BigTrunk’s hybrid model marrying Mumbai hustle with Bangalore tech. Pawar’s network promises marquee additions like edtech unicorns and regional consumer plays, cementing the agency’s reputation for turning ambitious briefs into viral, revenue-generating realities in India’s fragmented marketing arena.