CE DESK 
Seasoned media sales leader Akshay Mahurkar appointed Group Head Sales at Red FM, tasked with driving revenue growth and innovative strategies across 64-station network.
Red FM, India’s leading private radio powerhouse spanning 64 stations and 40 million weekly listeners, welcomed Akshay Mahurkar as Group Head Sales. Mahurkar steps in to orchestrate sales strategies, revenue streams, and advertiser collaborations, channeling his advertising revenue mastery to propel the network’s expansion in a digital-audio surge.
Armed with a Master’s in Marketing and Digital Business Management, Mahurkar excels in tech-infused sales and client-centric media solutions. His track record positions him ideally to amplify Red FM’s integrated platforms, from RJ-driven shows to mega-events like South Side Story and Riders Music Festival, as radio morphs into full-spectrum audio ecosystems by 2026.
The 93.5 FM giant, holder of EMVIES, ABBYs, and international radio accolades, thrives under RED FM + SURYAN FM synergy. Ranked top FM station by Audit Service Federation, it dominates urban hubs including Mumbai and Delhi through innovative activations and IP extensions. Mahurkar’s focus spans advertiser-funded content, on-ground experiences, and podcast monetization amid rising ad spends.
This strategic addition bolsters Red FM’s market leadership as listenership rebounds post-pandemic, with digital tie-ups fueling growth. Industry observers applaud the move, expecting sharpened pitches and bespoke campaigns to lock in blue-chip brands. Mahurkar’s vision promises elevated partnerships, cementing Red FM’s edge in India’s evolving Rs 2,000 crore radio ad space.
