CE DESK 
Galderma India names Geetika Saxena Head of Digital Strategy, leveraging her 15+ years in FMCG digital transformation to drive skincare innovation and consumer engagement.
Galderma India strengthened its digital leadership by appointing Geetika Saxena as Head of Digital Strategy on January 30, 2026. The Swiss dermatology specialist eyes accelerated growth in India’s booming skincare market through data-driven brand building and e-commerce expansion. Saxena’s expertise aligns perfectly with Galderma’s shift toward future-first consumer experiences amid rising demand for science-backed solutions in acne, hyperpigmentation, and baby care.
Saxena arrives with over 15 years across FMCG and consumer sectors, mastering full-funnel strategies in performance marketing, D2C, quick-commerce, and media planning. Her recent role at The LEGO Group covered India and Emerging Asia, delivering brand lift via paid, owned, earned, and shared channels while crafting acquisition funnels for digital platforms. This background equips her to supercharge Galderma’s insight-led planning and product innovation.
In her new mandate, Saxena oversees digital roadmaps centralizing consumer engagement, talent upskilling, and platform investments. Galderma doubles down on tech amid recent ambassador tie-ups with Rohit Sharma for Cetaphil Baby and Sara Tendulkar for Salicylic Acid ranges, blending credibility with high-reach digital tactics. The company expands its portfolio to meet evolving needs of urban middle-class consumers seeking tailored dermatologist recommendations.
This hire signals dermatology brands adopting aggressive consumer goods playbooks, prioritizing digital over traditional routes. Galderma positions for market share gains in a competitive landscape, with Saxena fostering diverse teams to fuel phenomenal outcomes through consistent vision and commitment. Her leadership promises elevated e-commerce conversion and advocacy in India’s dynamic beauty sector.
