CE DESK 
MTV Splitsvilla X6 streams on JioHotstar with Instax Fujifilm as presenting sponsor, SOFY, NEWME, ENVY, Philips co-powered, Matrix special partner.
MTV Splitsvilla, India’s iconic youth dating franchise, returns with Season X6 – ‘Pyaar Ya Paisa’ – streaming exclusively on JioHotstar and airing on MTV. Hosted by Sunny Leone, Karan Kundrra, Uorfi Javed, and Nia Sharma, 32 singles navigate love vs. money dilemmas across two villas, packed with temptations, challenges, and betrayals.
The season boasts a robust sponsor portfolio mirroring Gen Z appeal. Instax by Fujifilm returns as Presenting Sponsor, capturing instant moments. SOFY, NEWME Asia, ENVY Perfumes, and Philips Body Groomer join as Co-Powered By Sponsors, integrating seamlessly into drama. Matrix (L’Oréal) enters as Special Partner, showcasing professional hair solutions for self-expression.
Mahesh Shetty, JioStar Entertainment Sales Head, emphasized the format’s evolution: higher emotional stakes enable native brand engagement over visibility. Amrita Sundar, Matrix GM, highlighted alignment with Gen Z confidence via haircare innovation.​
Since 2008, Splitsvilla has evolved from Goa villas to Jim Corbett, Jaipur, with winners like Prince Narula and Rubina Dilaik. Season 16 sharpens love-money battles, leveraging JioHotstar’s youth reach (Fridays-Sundays 7 PM).​
Sponsors gain authentic integrations amid 41M+ reach potential, blending drama with lifestyle relevance. This line-up reflects Splitsvilla’s enduring sponsor magnet status in reality TV.​
Stream now for romance, rivalries, and riches!
