Vishal Wadhwa Elevated to SVP Brand & Digital Marketing at SBI Card
CE DESK 
SBI Card has promoted seasoned marketing executive Vishal Wadhwa to the position of Senior Vice President – Brand & Digital Marketing. In his elevated leadership role, Wadhwa will oversee brand positioning, consumer research, creative strategy, and digital marketing initiatives across the credit card company’s retail and corporate portfolios.
Wadhwa has been associated with SBI Card since June 2019, previously serving as Vice President heading brand communication and consumer insights. During his tenure of over seven years with the firm, he directed end-to-end communication strategies across premium, mass-market, and co-branded credit card segments. His leadership has focused on driving performance-based marketing campaigns, strengthening digital customer acquisition, and managing agency relationships across media buying and creative design.
Bringing over two decades of corporate marketing and brand management experience, Wadhwa has worked across telecom, consumer electronics, and financial services. Prior to joining SBI Card, he spent six years at Vodafone Idea Limited as Brand Vertical Head, leading multi-channel campaigns for both Vodafone and Idea brands. Earlier in his career, he served for over eight years as Senior Manager and Marketing Communications Head at Tata Docomo, and held marketing roles at LG Electronics India.
His elevation comes as SBI Card expands its pure-play credit card footprint across urban and regional markets. Wadhwa’s extensive background in performance-driven communication and brand building positions him to drive continued market leadership and digital engagement for the financial brand.
