MOMS Outdoor Dominates Mumbai & Delhi Skylines for SET’s Wheel of Fortune Launch
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MOMS Outdoor, the outdoor specialist arm of Madison World, has executed one of India’s largest OOH campaigns for Sony Entertainment Television’s (SET) newest game show, Wheel of Fortune. Timed perfectly for launch day buzz, the high-decibel blitz took over Mumbai and Delhi skylines with over 2,300 premium sites, delivering unmatched scale and visibility.
The multi-format domination included billboards, gantries, unipoles, premium DOOH screens, metro pillars, station panels, and digital displays strategically placed across high-traffic roads, transit hubs, and urban hotspots. This ensured the show’s vibrant branding was unmissable for commuters and pedestrians, creating instant awareness and cultural momentum.
Deepa Gupta, Senior Vice President (South & West), MOMS Outdoor, highlighted the campaign’s precision: executing 2,300+ sites across megacities in a tight window demanded flawless planning and coordination, transforming the game show’s excitement into a real-world spectacle.
Jayesh Yagnik, CEO, MOMS Outdoor, emphasized strategic OOH’s power: impactful brands need commanding visibility, and this rollout—from static billboards to dynamic DOOH—created a cultural moment befitting Wheel of Fortune’s stature.
As part of Madison World (founded 1988), MOMS handles marquee clients like Asian Paints, Raymond, Pidilite, Maruti Suzuki, McDonald’s, Bajaj, PepsiCo, and ITC. Through specialized units like Platinum Outdoor, Madison TURNT, Anugrah Madison, and MRP, it serves 500+ advertisers annually. This Wheel of Fortune takeover reaffirms OOH’s role in launch strategies amid digital clutter.
