Standard Chartered Launches Phase Two of ‘Now’s Your Time For Wealth’ Campaign
CE DESK 
Standard Chartered rolls out phase two of wealth management campaign targeting affluent millennials, emphasizing timely investment planning, digital wealth tools, and personalized financial growth strategies.
Standard Chartered India has unveiled phase two of its ‘Now’s Your Time For Wealth’ campaign, intensifying focus on affluent millennials and HNIs navigating complex wealth creation amid volatile markets and rising aspirations. Building on phase one’s success establishing urgency around financial planning, the expanded narrative showcases personalized digital tools, priority banking privileges, and expert guidance tailored for life-stage transitions like marriage, homeownership, and legacy planning.
The multi-channel push features cinematic films depicting young professionals seizing “wealth moments”—from first equity investments to portfolio diversification—while highlighting SC’s 360° Wealth Solutions platform integrating advisory, mutual funds, insurance, and international banking. Interactive digital executions include wealth calculators, goal-based planning modules, and live expert sessions demystifying ESOPs, crypto exposure, and global diversification.
Haymans Fung, Global Head of Marketing for Wealth and Retail Banking at Standard Chartered, commented, “Investors today are navigating a far more complex landscape, with geopolitical developments and market shifts influencing decisions across borders. With this next phase of our ‘Now’s Your Time for Wealth’ campaign, we aim to give clients clearer access to the insights and connections that matter most. By combining our international network with our 170 years of expertise, and timely perspectives from our Chief Investment Office, we are committed to supporting clients in making confident, well-informed decisions wherever they are in their wealth journey.”
Aditya Mandloi, managing director, Head of Wealth and Retail Banking, India and South Asia, Standard Chartered Bank, said, “At Standard Chartered, we empower our affluent clients with deep market insights and expertise to invest confidently. Through Standard Chartered Group’s extensive international network and four wealth hubs, timely intelligence from our chief investment office, and tailored investment opportunities, we help our clients take advantage of the right opportunities at the right time.”
Strategic media mix spans LinkedIn, YouTube, Instagram, OTT platforms, and premium print while activating in-branch wealth experience centers. Timed for HNI portfolio rebalancing, phase two positions Standard Chartered as the progressive partner bridging traditional banking trust with modern wealth tech innovation.
