CE DESK 
Anushka Sharma and Virat Kohli star in Visit Dubai’s Season 2 film, showcasing winter surprises from desert adventures to street food and skyline views to lure Indian tourists.
Power couple Anushka Sharma and Virat Kohli reunite for Visit Dubai’s Season 2 campaign film, titled “Dubai, Ready for a Surprise.” The 3-minute 43-second cinematic spot captures their playful chemistry exploring Dubai’s diverse winter offerings—from serene desert drives and beach strolls to vibrant souks and iconic skyline views.​
Directed with immersive visuals and Hindi-English banter, the narrative unfolds as Kohli surprises Sharma with spontaneous adventures: haldi rituals in golden sands, authentic Delhi-style chole bhature, and rooftop cold coffee toasts. Playful moments—like Kohli’s dance moves and Sharma’s cheeky “cheating” accusations during games—blend relatable couple dynamics with Dubai’s luxury appeal. The film ends with Kohli’s triumphant “I am the champion of surprises!” overlooking the cityscape.​
Targeting India’s affluent travellers—who contribute 20%+ of Dubai’s 17M+ tourists—the campaign leverages the duo’s 100M+ combined followers during peak winter season. It positions Dubai as a surprise-filled destination offering cultural immersion, culinary delights, and Instagrammable luxury beyond clichés.
Strategic timing aligns with Republic Day holidays and pre-Holi escapes, driving bookings for family getaways. The bilingual soundtrack and AR filters amplify social virality, reinforcing Dubai’s evolution from shopping hub to experiential winter playground for Indian audiences
