CE DESK 
TATA AIG marks silver jubilee with emotional brand film showing father-son journey—from young dad’s first policy to son’s family protection—highlighting evolving life needs.
TATA AIG General Insurance has unveiled a poignant 25-year anniversary campaign featuring a father-son narrative that traces life’s evolving protection needs across generations. The cinematic film captures the emotional journey from a young father’s first insurance policy to protect his newborn, through his son’s wedding and growing family, seamlessly illustrating TATA AIG’s enduring commitment to comprehensive coverage.
Conceptualised to reinforce trust amid competitive insurance choices, the campaign showcases how policies adapt—from health and motor coverage for young families to critical illness riders and retirement planning as life stages progress. Ranit Raha, Head of Brand, emphasized: “Insurance is about protecting what matters most at every life chapter. Our 25-year story shows TATA AIG evolving alongside Indian families.”
The multi-generational storytelling resonates during peak insurance renewal season, positioning TATA AIG as the lifelong partner navigating health emergencies, vehicle protection, home insurance, and business continuity. Multi-channel rollout spans television, digital platforms, OTT, and social media, with special 25-year celebration offers on comprehensive family floater plans.
Timed strategically before tax-saving season, the campaign leverages emotional equity built over two decades while highlighting digital claim settlements, zero-depreciation covers, and 24/7 assistance. TATA AIG’s milestone reinforces its leadership among private insurers serving 20 million+ customers.
