CE DESK 
Omnicom launches the new Omni, an AI-driven marketing intelligence platform integrating data, creativity, media, and agentic AI for measurable sales growth.
Omnicom has introduced the next generation of Omni, its AI-powered marketing intelligence platform designed to unify strategy, execution, and performance across marketing ecosystems. Built on combined Omnicom and Interpublic assets—including Acxiom RealID, Flywheel Commerce Cloud, and Interact—the platform features 2.6 billion verified IDs, trillions of signals, and $73.5 billion in annual media/commerce buying power.
Key expansions include agentic AI for planning, activation, optimization, and measurement, plus autonomous agents orchestrating intelligence across creativity, media, and commerce. Omni accelerates creative production by 25-55%, reduces silos, and provides transparent AI insights that support—not replace—human decisions.
Duncan Painter, CEO, Omni, stated, “Omni connects the full breadth of modern marketing—audience insight, creativity, media, and commerce—into a single, open, and adaptive platform with the clearest view of consumer identity across the entire marketing ecosystem. But its power comes to life through our people. Omni is built to support strategists, creatives, analysts, investment managers, media and commerce traders, and client leaders in doing their best work, not to replace their judgment or imagination.”
John Wren, chairman and CEO, Omnicom, stated, “Omnicom’s competitive advantage comes from our unmatched Connected Capabilities, and Omni takes them to an entirely new level. Our Capabilities will do their best work when they operate on a unified, intelligent platform that breaks down silos, unites teams and systems, and enables them to achieve unprecedented precision and speed. By connecting every element of marketing and sales—from audience insight to sales activation—Omni empowers brands to deliver measurable growth with greater impact.”
Tested with enterprise clients, Omni integrates with existing tech stacks, offering flexibility in platform-dominated environments. This launch positions Omnicom as a leader in AI-led marketing transformation.
