Dentsu Launches dentsu.Connect in India to Unite Data, Creativity, and Technology

Dentsu India launches dentsu.Connect, its global unified operating system, powers data-driven, integrated marketing solutions through advanced AI, analytics, and workflows.

Dentsu has unveiled dentsu.Connect in India, marking a major step in its global data and technology transformation. This unified operating system integrates data, creativity, media, technology, and teams into a connected delivery model for smarter decision-making and measurable business impact.​

Aligned with Dentsu’s global framework, dentsu.Connect enables seamless operations using shared intelligence, platforms, and workflows at scale. Powered by dentsu India’s Data & Technology (D&T) team, it combines AI, analytics, and martech/adtech capabilities into an integrated ecosystem. Solutions like Dentsu.Audiences, Dentsu Spark, Mugen.ai, and Dentsu Marketing Cloud unify consumer insights, behavioral signals, and performance data for predictive outcomes.​

For clients, dentsu.Connect offers a single entry point to integrated growth solutions. For teams, it reduces silos and boosts efficiency. Harsha Razdan, CEO South Asia, emphasized rethinking growth through connection. Shirli Zelcer, Chief Data & Technology Officer, highlighted uniting data and AI for smarter decisions.​

This launch positions dentsu India as a leader in intelligence-led marketing, blending global platforms with local relevance for sustainable, profitable growth.o make a strong debut under their new banner.