CE DESK 
JioStar names finance veteran G R Arun Kumar as new CFO with 25+ years experience to optimize OTT investments, ad revenue, and 500M subscriber push in India’s streaming market.
JioStar, the powerhouse streaming platform born from the JioStar merger, has appointed finance veteran G R Arun Kumar as Chief Financial Officer (CFO), effective immediately. With over 25 years in media, telecom, and digital entertainment, Kumar joins from a senior role at a leading broadcaster, bringing expertise in scaling OTT operations amid India’s booming $5 billion streaming market.
Kumar’s mandate centers on optimizing content investments, expanding ad revenue streams, and fueling JioStar’s aggressive subscriber growth targeting 500 million users. His track record includes navigating complex mergers, cost efficiencies, and IPO preparations, aligning perfectly with JioStar’s ambitions for global content partnerships and AI-driven personalization.
“JioStar’s vision demands financial agility and innovation—I’m thrilled to steer this journey,” Kumar stated. Reliance leadership praised the hire: “Arun’s strategic finance acumen will unlock sustainable profitability in a competitive landscape.”
This appointment follows JioStar’s recent sports rights wins and original series slate, signaling robust expansion. As digital consumption surges 30% YoY, Kumar’s leadership promises sharpened fiscal strategies, investor confidence, and accelerated dominance over rivals like Netflix and Disney+ Hotstar.
