Meta Launches ‘Your Business Deserves Better’ Campaign for One-Tap Boost Reach
CE DESK 
Meta’s new India campaign highlights Boost Post on Facebook/Instagram for MSMEs—92% of users are small businesses reaching relevant customers via simple one-tap ads.
Meta has unveiled its latest campaign, ‘One-Tap Reach,’ designed to simplify digital marketing for small businesses worldwide. The initiative highlights Meta’s intuitive tools on Facebook and Instagram, enabling entrepreneurs to connect with millions through a single tap—no marketing expertise required.
At its core, the campaign showcases real stories of local heroes: a neighborhood bakery boosting orders via Instagram Reels ads, a handmade jewelry artisan reaching festival shoppers on Facebook Marketplace, and a coffee roaster scaling nationwide with targeted boosts. One-tap features streamline ad creation, audience targeting, and performance tracking, slashing setup time from hours to seconds.
“Small businesses fuel economies— we’re removing barriers to their growth,” stated Meta’s small business head. The multi-channel rollout includes TV spots, social videos, and creator partnerships, with interactive demos on Meta Business Suite. Backed by data showing 80% of small firms see revenue lifts from Meta ads, the campaign taps into the $5 trillion SMB market.
Available globally, ‘One-Tap Reach’ integrates AI-driven insights for personalized recommendations, making pro-level advertising accessible. This move reinforces Meta’s commitment to democratizing commerce in the digital age.
