OnePlus India 12 Years: “Power On. Limits Off” Campaign with Six Star Ambassadors

OnePlus India celebrates 12 years with “Power On. Limits Off” campaign, onboarding six star ambassadors across entertainment, sports, and gaming to showcase premium innovation.

OnePlus India celebrated its 12th anniversary by launching the “Power On. Limits Off” campaign, embodying the brand’s philosophy of limitless innovation and user empowerment. The multi-phase initiative highlights OnePlus’s journey from a disruptor smartphone brand to India’s premium technology leader, while onboarding six star ambassadors to amplify its message.

The campaign features dynamic visuals showcasing OnePlus devices’ cutting-edge performance, AI capabilities, and design excellence. The six ambassadors—spanning entertainment, sports, and gaming—inspire diverse audiences: a Bollywood superstar for mass appeal, a top cricketer representing resilience, a popular content creator for digital natives, a fitness icon for active lifestyles, a gaming influencer for esports enthusiasts, and a music sensation for creative expression.

Karan Hinduja, Chief Marketing Officer of OnePlus India, emphasized the campaign’s reflection of 12 years of breaking boundaries alongside passionate Never Settle community members. The 360-degree rollout spans digital platforms, OOH, retail activations, and experiential events nationwide.

This milestone reinforces OnePlus’s commitment to premium innovation amid fierce smartphone competition, positioning its latest Nord and flagship series as ultimate performance companions.