Domino’s Unveils First Brand Refresh in 13 Years with Vibrant New Look and Jingle

Domino’s Pizza’s 2025 brand refresh introduces brighter colors, a catchy new jingle, and revamped packaging to rekindle craveability and engage a new generation.

Domino’s Pizza first major brand refresh in 13 years is here. The changes are a positive nice, new, and safe addition. New shades, bolder and brighter reds and blues, fresh new fonts, and hot red, custom tones, simplifield and redesigned packagaing, and new marketing strategies focus on the new look and feel that is “better felt and connected with consumers”.

A new flagship jingle, by Grammy nominated Shaboozey, is a “pleasent audio hook“. The jingle has the figureative and literal “mmm” that consumers associate with pizza.

With the most recent changes, new team member uniforms, redesigned interactive digital touchscreen table graphics in the stores, redesigned unboxing pizza premium boxes, and new packaging that align with social media trends. The changes re establish the long lasting and fun brand. The brand that has and will continue “unapologetically” offer their customers pizza when they want it.

Kate Trumbull, Domino’s Global CMO, explained that the refresh ignites a renewed focus on making delicious pizza experiences and capturing younger audiences in an attention-fragmented digital age. The brand overhaul will be phased in globally, promising more innovations inspired by this fresh, craveable identity.