CE DESK 
Amazon India partners with FITPASS to introduce subscription-based fitness access, offering seamless entry to thousands of gyms, personalized workouts, and wellness services across India.
The collaboration between Amazon India and FITPASS aims to revolutionize access to fitness services across the country. Now available on Amazon’s platform FITPASS is the first subscription-based fitness service to be integrated on the e-commerce giant’s marketplace available to the Indian consumer. This partnership aims to remove access gaps to fitness services by providing instant and uninterrupted access to over 8,100 gyms and fitness studios across the country with a single FITPASS 360 membership.
FITPASS 360 is a complete wellness ecosystem. In addition to providing access to fitness studios, it incorporates personalized nutrition, AI coaching, on-demand workouts, online consultations with a physician, and associated pharmacy services. This membership is aimed at the Indian fitness consumer, particularly the youth, the very diverse Indian youth, including those in our Tier 2 and Tier 3 cities, and is affordable and easy to activate with Amazon.
India is becoming increasingly health conscious and there is a growing demand for flexible fitness solutions. This partnership is well positioned to take advantage of the growing Indian fitness market, which is projected to double by 2030. Given Amazon’s vast customer base and seamless integration with Prime benefits, EMI options, and 24/7 support.
Co-founder of FITPASS, Akshay Verma, calls this collaboration a watershed moment for Indian fitness, paving the way for more widespread adoption of fitness subscriptions and healthier lifestyles nationwide.
