Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor
CE DESK 
Arrow’s new campaign starring Vedang Raina and Khushi Kapoor blends American heritage with modern style, showcasing confident, sophisticated fashion for today’s generation.
The latest campaign by Arrow, noted menswear brand, called “Tailored for the Good Life” features actors Vedang Raina and Khushi Kapoor. The campaign stylishly pays homage to Arrow’s American roots, having undergone modern, sophisticated updates for contemporary consumers.
The film brings the urban setting of New York to life, showcasing Vedang Raina as the confident, poised, and refined Arrow man. Khushi Kapoor stylishly and contemporarily complements him as they craft a narrative celebrating the life of the urban elite marked by success, style, and ease. Their chemistry on screen depicts the essential message of the campaign which is the seamless integration of the modern with the timeless.
Anand Aiyer, Arrow India’s Chief Executive, anticipated this campaign as a significant start for Arrow. It draws from the appreciation of the brand’s history while incorporating the needs of the modern man, one for whom style, confidence, and authenticity are integral. Aiyer believes the campaign’s models, Vedang and Khushi, personify the brand’s ideal customer.
With Arrow’s signature tagline, “Tailored for the Good Life,” the campaign comes to a close. This tagline symbolizes Arrow’s timeless and classic nature as a brand. According to the tagline, Arrow also attempts to show the brand’s attempt to blend heritage and modernity together. The tagline describes a refined campaign vision by Arrow celebrating the accessibility of lifestyle which they wanted to posh.
