CE DESK 
DEWAR’S launches ‘Here’s to the Story’ campaign, highlighting exploration, shared stories, and immersive bar activations across Indian cities.
To celebrate DEWAR’S expansion into the Indian market, the company launched a global campaign ‘Here’s to the Story’ to highlight the tone of ambition, curiosity, and the spirit of discovery among Indian consumers. Supported by a series of consumer sentiments, the campaign draws on the experiential and life’s stories to communicate the brand’s aspirations and its spirit in a poetic fashion.
One of the campaign’s first consumer touchpoints was in Delhi, which served as a base for rotational activations and was titled ‘The Swap’. This included the first ‘collab take over’ from the renowned Soka Bar in Bangalore and featured the iconic cocktail exchange and mixology experience developed collaboratively for the set of ‘LAIR’ venues. As a #DEWARSOLIVE finale, Delhi Part Soka Bar by Soka Team, cocktail experience and collaborative Soka Bar playlist as muscial Soka Bar.
‘Here’s to the Story’ seeks to integrate with DEWAR’S DISCOVERIES umbrella of programs that will focus on experiential activations in Mumbai, Bangalore, and Delhi. DEWAR’S DISCOVERIES aims to focus the life moments that people celebrate and inspire through bold innovations and cultural change. As brand storyteller for DEWAR’S, Randeep Hooda exemplifies the spirit of the brand as a passionate advocate. His campaign narratives on exploration and storytelling intertwine with unique and diverse cultural influences.
This campaign demonstrates DEWAR’S dedication to reimagining whisky as a partner for our most cherished experiences and encouraging people to celebrate the journey of exploration.
