CE DESK 
22feet Tribal Worldwide appoints Anvita Arora as Vice President Mumbai and Shyam Nair as Executive Creative Director, reinforcing its creative leadership with experienced professionals.
22feet Tribal Worldwide has made its leadership team stronger by bringing back Anvita Arora as Vice President and Head of Mumbai and Shyam Nair as Executive Creative Director. Anvita and Shyam are both coming back to the firm following successful stints there. They will bring with them more knowledge and experience from working at other top creative companies.
Anvita Arora has over 14 years of experience in digital, content, and strategy, working with notable brands such as Spotify, Bumble, Netflix, and Mahindra Autos. Throughout her career, she has held positions at 22feet Tribal Worldwide, Creativeland Asia, Supari Studios, OgilvyOne Worldwide, and Yahoo. Anvita is recognized for her ability to combine storytelling with strategic thinking and has received numerous awards for her impactful work.
Shyam Nair has extensive experience in the creative field, having run successful campaigns for businesses like Disney Star, Netflix, and Spotify. He has led teams at VML, Lowe, Creativeland Asia, and 22feet Tribal Worldwide, among other places.
22feet Tribal Worldwide’s decision to bring them back is a strategic move to keep the company growing by strengthening its creative and strategic leadership. The agency wants to use the decades of experience they all have to create advertising that is new, culturally relevant, and 22feet Tribal Worldwide has strengthened its leadership team by welcoming back Anvita Arora as Vice President and Head of the Mumbai office, along with Shyam Nair as Executive Creative Director. Both Anvita and Shyam return to the firm after successful tenures elsewhere, bringing with them valuable knowledge and experience gained from working at other top creative agencies.
Vanaja Pillai, President, 22feet Tribal Worldwide said, “Over the past few years, we’ve seen strong growth and had the privilege of working with an ambitious set of brands that push us to raise the bar. Welcoming Anvita and Shyam again is not just about familiar faces returning; it’s about the energy, trust, and shared history they carry with them. Their return is a testament to the work we’re doing, the environment we’ve built, and the exciting road ahead for our clients and teams.”
Anvita said, “I’ve always had a soft spot for 22feet Tribal WW. The people are sharp, the culture is electric, and the work has always had teeth. My primary goal is straightforward: to grow the business, expand the brands, and build teams that thrive on ideas and collaboration. What sets 22feet apart is its guts. It’s one of the few agencies that has stayed proudly digital while still thinking like a brand builder. I plan to take that legacy and push it further, creating work that doesn’t just land but lingers, work that clients back and audiences actually feel.”
Shyam said, “At 22feet Tribal WW, I believe we can do more than just making ads. We can craft stories that earn attention, move culture, and live beyond the brief. With the talent, the brands, and the drive to outdo ourselves, we can create work that’s built for the medium, not just the media plan. Because the best advertising doesn’t feel like advertising, it feels like something worth sharing,”
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