CE DESK 
Schneider Electric India teams up with LEO India for ‘Bring Home the Smart’ campaign, showcasing innovative smart home products like Miluz Zeta and Wiser.
Schneider Electric India and LEO India have teamed up to launch the “Bring Home the Smart” brand campaign, which is meant to show off the company’s cutting-edge smart home products. This campaign is all about adding smart, stylish, eco-friendly, and safe technology to Indian homes to meet the changing needs of modern homeowners.
The campaign focusses on three main products: the Miluz Zeta switches with an Air Quality Indicator (AQI), the Miluz Zeta motion-sensing LED footlamps, and the Wiser smart home automation system. These products have easy-to-use features like monitoring indoor air quality in real time, automatically turning on lights to make it safer to move around at night, and smart control of household appliances, including GPS-enabled management and better energy efficiency.
Schneider Electric’s campaign aims to create a stronger emotional bond with homeowners and other important people, such as retailers, electricians, home builders, and architects. It focusses on smart living as an experience that is safe, convenient, and environmentally friendly, not just one that is technically difficult.
The company has started a big integrated marketing campaign that includes TV, digital platforms, print media, retail stores, influencer activities, and on-the-ground events in important markets to support this effort. This wide-ranging strategy aims to boost brand recognition and consumer awareness in India’s growing residential market, which is expected to grow quickly in the next few years.
Schneider Electric is strategically increasing its presence in the home electrical market by focussing on innovation, localisation, and partnerships with other companies. Its goal is to lead the Indian smart home revolution by making products that are easy to use, look good, and use cutting-edge technology.
“Bring Home the Smart” is an important step for Schneider Electric India in its goal to make smart living easy, accessible, and enjoyable for every home. The company wants to turn homes into smart, caring spaces that make life better every day with smart ideas.
This campaign makes Schneider Electric a leader in combining sustainability with smart home convenience for Indian consumers who want modern, safe, and efficient places to live.
