Rohit Salian Joins FTA Global as Vice President, Leads Brand Strategy and Creative Labs Division

FTA Global appoints Rohit Salian as Vice President to lead Brand Strategy and Creative Labs, redefining digital storytelling with AI-powered solutions.

Rohit Salian has been appointed as Vice President – Brand and Strategy at FTA Global, where he also leads the Creative Labs division. This appointment represents a significant advancement for both Salian and FTA Global, positioning the company at the forefront of innovative brand storytelling by merging human creativity with artificial intelligence (AI).

With over 12 years of experience in creative advertising and brand building, Rohit brings a wealth of expertise from top multinational agencies and rapidly growing digital-first companies. His career has included leadership roles at NP Digital India, Oliver+, and Creativeland Asia, working on high-impact campaigns such as the brand revamp for Standard Chartered India and the launch of Reliance Jio. Salian’s strategic insight and executional excellence are well recognized in the industry.

At FTA Global, Rohit leads the brand narrative across the company and its expanding portfolio of clients. Under his guidance, FTA Creative Labs acts as an innovation hub focused on reimagining storytelling by integrating AI tools with human creativity. His vision is to create scalable, insight-led brand solutions that are not only future-ready but future-defining. Rohit emphasizes that AI is not a replacement for creativity but a collaborative partner that enhances the creative process, enabling campaigns to be conceived with speed, scale, and soul.

Senthil Kumar Hariram, Founder & Managing Director, FTA Global said, “Rohit’s arrival marks a transformative step in our journey. His vision for future-forward storytelling and deep understanding of brand ecosystems will elevate FTA Global’s capabilities in both strategic and creative domains. With FTA Creative Labs under his leadership, we’re set to push boundaries and redefine the way brands communicate in a digital-first world.”

Rohit Salian, Vice President – Brand and Strategy, FTA Global said, “I’m excited to join a company that truly believes in blending technology with human imagination. At FTA Global, we see AI not as a replacement for creativity but as a collaborator. With Creative Labs, we’re building a space where campaigns are not just made, but imagined differently with speed, scale, and soul.”