CE DESK 
The first integrated awareness campaign from Eli Lilly and Company (India) is called “We Know Now.” Its goal is to change how people think about obesity in India. This campaign wants to change the story from blame to understanding. It stresses that obesity is a long-term disease that is affected by biological and genetic factors, not just by lifestyle choices or a lack of willpower.
The main goal of the campaign is to teach people and health care professionals about the complicated science behind obesity. “We Know Now” fights the stigma that comes with being overweight by showing that it is a complex condition with many causes. It encourages compassion and promotes care based on evidence.
A big goal of the campaign is to lower judgement and social bias, which will encourage people with obesity to get the right medical help and treatment. The initiative stresses that healthy eating and exercise are still important parts of a healthy lifestyle, but they should be combined with medical treatments when necessary for effective management.
“We Know Now” is an integrated campaign that uses a variety of platforms, such as digital media, healthcare communities, and educational programs. This broad reach aims to create a more caring and knowledgeable society that sees obesity as a serious, long-term health problem that needs full treatment.
In short, Eli Lilly’s “We Know Now” campaign is a big step towards making obesity less of a taboo in India. The campaign wants to improve health outcomes and give people who are overweight the confidence to take charge of their health by promoting science-based education and caring for others.
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