BigBasket’s New Campaign: Karisma & Kareena Kapoor Endorse 10-Minute Grocery Delivery

BigBasket, one of India’s best online grocery stores, just started a new and exciting ad campaign with Bollywood’s famous sisters Karisma and Kareena Kapoor. Fans of these famous actresses will love this, because it’s the first time the sisters have worked together on screen in an ad. It perfectly combines nostalgia with BigBasket’s promise of speed and convenience.

There are three short films in the campaign, each one based on a famous scene from the Kapoor sisters’ long and successful film careers. The first ad, for example, cleverly uses a tongue twister from one of Kareena Kapoor’s older movies. The second ad, on the other hand, shows off Karisma’s famous dance moves and even has her in a double role. The last video in this first set is special because both sisters sing live together without any dubbing done after the fact. This is a first-time experiment that adds freshness and authenticity to the campaign.

BigBasket wants to take advantage of the Kapoor sisters’ popularity and strong connection with people of all ages. The brand not only brings back good memories by including them, but it also sends a message of ease, speed, and reliability, which are the main features of their new 10-minute grocery delivery service. The main point of this campaign is the promise of fast delivery, which is aimed at busy people who value convenience in today’s fast-paced world.

Talented, the agency behind this creative project, mixed the famous images and personalities of the sisters into each ad, making the campaign feel more like a long-awaited collaboration than a regular endorsement. First December Films made the campaign, and Siddarth Sen directed it, making sure that the production quality is as high as the star power involved.

BigBasket’s marketing head, Raagaleena Sripada, points out that this campaign is a significant evolution for the brand, focusing on fast and reliable service with a touch of fun and nostalgia. Fans can also look forward to a fourth ad with the sisters coming out later this year, which will keep the excitement going.