Vineet Recriwal Launches The Native, A Strategic Brand Marketing & Communications Advisory

Vineet Recriwal, a communications strategist with more than 20 years of experience, has started The Native, a brand marketing and communications advisory for startups, founders, and companies that are growing quickly. The company is based in Gurgaon and uses a sharp, partner-led model that replaces traditional agency structures with clarity, context, and senior counsel.

Recriwal has worked with more than 75 top brands, such as Google, Meta, Uber, IndiGo, Grab, and Harley-Davidson. This gives them a lot of experience with building stories in changing industries. His work with global networks like Burson India and Omnicom Singapore, as well as his time as COO of Jajabor Brand Consultancy, makes him well-suited to meet the changing needs of businesses in fast-changing markets.

The Native will focus on core strategic services like brand positioning, market-entry strategy, stakeholder mapping, thought leadership, internal communications, and issue management. The goal is to help businesses tell interesting stories and break into new markets with a clear understanding of the ecosystem and the story.

Vineet Recriwal says, “Most early and growth-stage businesses don’t need a lot of 360-degree communication; they need clarity.” “It’s not that they don’t do a good job; it’s that they don’t understand the market. The Native helps turn ambition into the right message for the right people through the right channel.

The Native wants to double its client base and team in the next six months and then expand into Southeast Asia in 2026.

The Native wants to be the go-to partner for companies that want to grow with smart, culture-sensitive storytelling from day one by putting strategic advice and market context first.