Signpost India appoints seasoned marketing leader Roch Dsouza as Chief Strategy Officer to lead strategic growth and digital innovation in the OOH and media sector.
Signpost India, a top out-of-home (OOH) and digital media company, has named Roch Dsouza as its new Chief Strategy Officer (CSO). Dsouza has a long and successful career in marketing, strategy, and retail branding that spans more than 20 years. He will now lead Signpost’s strategic growth and innovation efforts across India.
Before joining Signpost, Dsouza was a senior leader at Metro Brands, Brand Factory, Futureretail, and Things2Do. He showed that he could drive growth through performance-led marketing, digital transformation, and customer loyalty programs.
As Chief Marketing & Visual Merchandising Officer at Brand Factory, he came up with some of the most famous campaigns, such as Power Shopping Weekend and Rock Bottom Prices. He also started India’s first-ever ticketed shopping event, which brought in 10% of annual sales in just six days. This was a groundbreaking move in retail marketing. yield high-impact campaigns that reinforce Tuborg’s dynamic brand persona in a competitive market.
Reflecting on his new role, Roch Dsouza said:
“Signpost India is on a phenomenal trajectory, leveraging technology, creativity, and data-driven insights to shape the future of OOH. I’m excited to contribute to this transformation and unlock new possibilities for brands, cities, and communities alike.”
At Metro Brands, he led digital transformation and brand engagement, while at Futureretail, he was instrumental in shaping the Payback loyalty program and building cross-platform campaigns. Known for creating scalable and insight-led strategies, Roch’s expertise is expected to be a significant asset to Signpost’s evolving vision.
With this strategic hire, Signpost India reinforces its commitment to integrating creativity with data-led innovation in India’s media and advertising ecosystem.
