Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen shoppers across India.
Myntra, one of India’s top online stores for fashion, beauty, and lifestyle, has started a new brand campaign called “It’s You 2.0.” The goal is to reach the new generation of style-conscious shoppers who are coming from all over India. The campaign shows how fashion can help people express themselves, build their confidence, and grow as people.
Tilt Brand Solutions came up with and ran the campaign, which includes three short digital films that show how everyday Indians use fashion to find their evolved selves. Each film shows a personal moment of change, showing that Myntra is more than just a place to shop; it can also help people make positive changes.
The campaign takes place in different places, such as Indore, Jhansi, and Goa, and features characters that people can relate to. One movie is about a young man in Indore who loses faith in online shopping after being tricked into buying fake trainers. However, he regains faith in online shopping thanks to Myntra’s authenticity guarantee. Another story is about two young business owners in Jhansi who go to an investor meeting with a lot of confidence after getting a makeover from Myntra. A third story takes place in Goa and follows a woman on a girls’ trip as she rediscovers her lively self and tries on clothes she had been too afraid to wear before.n technology to provide clean, effective, and culturally appropriate baby care products for today’s parents who care.
Abhishek Gour, Senior Director – Marketing at Myntra, said:
“Fashion is a powerful form of self-expression. With ‘It’s You 2.0,’ we are celebrating the everyday stories of transformation and the role Myntra plays in enabling that journey for millions across India.”
Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions, added:
“Fashion doesn’t change who you are—it reveals who you’ve always been. The films aim to celebrate this evolution with authenticity and emotion.”
With this campaign, Myntra makes itself more appealing to tier-2 and tier-3 customers and shows how it fits into India’s growing digital and aspirational lifestyle story. “It’s You 2.0” shows how Myntra’s brand values are changing. They are based on authenticity, empowerment, and style.
