Mudrex appoints DIGIRovers to lead global marketing campaigns across Google and Meta, targeting user acquisition and growth with data-driven strategies.
DIGIRovers, a performance marketing agency, will run Mudrex’s digital campaigns on Google and Meta platforms. Mudrex is a global crypto investment platform. The goal of the partnership is to help Mudrex get more users, improve conversion rates, and increase the long-term value of customers in important global markets like the U.S., Europe, Asia, and Latin America.
DIGIRovers will use its own Data Management Platform (DMP), which has more than 300 million users who make transactions, to run performance campaigns that are based on data and have a big impact. The goal is to achieve long-term growth through targeted user funnels and testing campaigns in real time.
Pranjal Aggarwal, Head of India Markets at Mudrex, said:
“We were looking for a partner who not only understood the nuances of Web3 and fintech but also brought the agility, experience, and global scale to drive results. DIGIRovers demonstrated exactly that.”
Adding to this, Kushal Garg and Rishi Batra, Business Directors at DIGIRovers, remarked:
“Crypto is one of the most exciting frontiers for performance marketing today. We’re excited to work together on building sustainable, data-led growth across global markets.”
