Abhishek Mathur has more than ten years of experience in media strategy, digital marketing, and brand planning. He is now the AVP of Integrated Media and Research at HDFC Bank.
Abhishek Mathur has been hired by HDFC Bank as the Assistant Vice President (AVP) for Integrated Media & Research. This is a big step forward in his career in the digital marketing and media fields. He started this new job in May 2025, and he is based in Mumbai. He has more than ten years of experience in strategy and performance across a number of industries, such as FMCG, e-commerce, fintech, and consumer goods.
Abhishek worked as the Business Director at EssenceMediacom from May 2023 to April 2025, before he joined HDFC Bank. In this job, he was in charge of running integrated media campaigns, getting results, and managing big digital transformation projects for a wide range of clients. He was a key player in the agency ecosystem because he could connect business goals with media strategies.
Before joining EssenceMediacom, Abhishek was a Growth Manager at Sleepy Owl Coffee. There, he was in charge of increasing business growth by 9% and return on ad spend (ROAS) by 20%. His approach included organising performance teams and simplifying e-commerce plans, which showed that he had a good mix of execution and strategy skills.
Before this, he worked as an Account Director and Senior Client Servicing Manager at Logicserve Digital and as a Media Planning Manager at Performics.Resultrix. He ran campaigns for clients like MakeMyTrip, INDmoney, Clix Capital, and big FMCG brands in these roles. He knows a lot about media strategy, digital performance, research, critical thinking, and managing client relationships.
Abhishek’s new job at HDFC Bank will involve leading efforts in integrated media strategy and consumer research. His appointment comes at a crucial time for the bank as it works to grow its digital presence and communication efforts. In the BFSI sector, having data-backed media investment decisions and a complete understanding of customers is key to gaining a competitive edge.
Abhishek Mathur’s move from running an agency to a key strategic role at one of India’s biggest banks shows how media intelligence, digital transformation, and brand strategy are all coming together. His years of experience and forward-thinking approach will probably be very important in shaping HDFC Bank’s research-based planning frameworks and media effectiveness.
