Social Panga wins the marketing mandate for Neo by Nippon Paint, aiming to build a bold and digital-first brand presence.
Social Panga has been given the job of doing integrated marketing for Neo, a new brand from Nippon Paint. This win is a big step for the brand on its way to making a name for itself in the market and reaching modern consumers with new and digital-first strategies.
Neo by Nippon Paint is a new, colourful, and youthful brand that targets the new-age customer. Neo wants to change the way people paint in India by having a strong brand and unique products. The brand wants to work with Social Panga to improve its online presence and get people to interact with it in meaningful ways on all platforms.
Social Panga will be in charge of the whole brand strategy, digital campaigns, content creation, and performance marketing as part of the mandate. The agency has a long history of making disruptive campaigns, which makes it a good choice for a brand like Neo that wants to be bold, relatable, and aspirational.
The partnership is likely to bring a new wave of stories to the paint category. Both teams agree that their goal is to cut through the noise and talk directly to India’s growing audience of people who know a lot about design. Social Panga’s skill at combining creativity with strategy will be very important in helping Neo stand out in a very competitive market.
This partnership is more than just a win for marketing; it marks the start of a new story in the home decor and paint business that speaks to today’s digital consumers in a real and creative way.
