Gulshan Grover Turns ‘Bad Man’ In GetLook’s ‘Gold Kahan Hai?’ Campaign
CE DESK 
GetLook has launched a new digital video campaign, ‘Gold Kahan Hai?’, featuring actor Gulshan Grover. The campaign promotes the brand’s Korean 24K Gold Hydra Facial through humour, cinematic storytelling and Grover’s familiar ‘Bad Man’ screen persona.
The film places Grover in a dramatic, larger-than-life setting, using his recognisable on-screen image to build curiosity around gold. The narrative then shifts to GetLook’s Korean 24K Gold Hydra Facial, making the premium skincare service the central reveal.
GetLook uses the contrast between Grover’s intense screen image and the world of beauty and grooming. The idea is that even the ‘Bad Man’ cannot resist the appeal of gold and its radiant glow.
The campaign positions the Korean 24K Gold Hydra Facial as a premium beauty experience. It combines humour and drama to make the service memorable while creating stronger brand recall for GetLook.
Gaurav Maheshwari, founder of GetLook, said, “The idea was to create a film that audiences would remember, using Gulshan Grover’s iconic screen persona in an unexpected setting. The contrast between his familiar dramatic presence and the world of premium skincare allowed us to build humour into the storytelling while keeping GetLook’s Korean 24K Gold Facial at the centre of the narrative. We wanted to add entertainment first and make the service memorable.”
Vatsala Kothari, founder, GetLook said, “At GetLook, we believe beauty and self-care should feel engaging, enjoyable, and accessible. With this campaign, we wanted to present our Korean 24K Gold Facial through a fresh creative lens, using Gulshan Grover’s iconic persona to add an element of humour and recall. As we continue to expand our service portfolio, we look forward to introducing more beauty and grooming experiences for different consumer needs. Our upcoming entry into the men’s category will be an exciting step in that direction, allowing us to take our beauty and grooming offerings to a wider audience.”
GetLook’s creative approach draws on Bollywood nostalgia and familiar villain imagery to engage audiences. The campaign is designed to connect the emotional appeal of gold with the visible benefits of a luxury facial treatment.
The ‘Gold Kahan Hai?’ DVC is part of GetLook’s effort to strengthen its presence in India’s beauty and wellness market. By using a recognisable film personality, the brand aims to make its premium facial offering more engaging and accessible to consumers.
