Amrita Purkayastha Elevated to Chief Marketing Officer for OZiva & Liquid I.V. at Unilever
CE DESK 
Unilever has elevated Amrita Purkayastha to Chief Marketing Officer for OZiva and Liquid I.V. She took on the expanded mandate in September 2026 and will lead marketing for Unilever’s digital-native wellbeing portfolio in India.
In her new role, Purkayastha will drive brand strategy, consumer engagement and growth for OZiva, India’s clean-label active nutrition brand, and Liquid I.V., Unilever’s science-backed hydration brand. Her remit includes building culturally relevant, performance-led marketing for the wellbeing category.
Before this elevation, Purkayastha was Senior Global Brand Lead for TRESemmé at Unilever, where she led brand strategy, communication and innovation for South Asia from January 2024 to October 2026.
She previously served as Marketing Manager for Lakmé at Unilever, contributing to brand-building, innovation and consumer engagement for one of India’s leading beauty brands.
Earlier in her career, Purkayastha held marketing leadership roles at Zee Entertainment Enterprises, including Associate Director and Brand Lead for Zee TV, where she led show launches, content marketing and brand campaigns.
She also spent six years at Godrej Consumer Products, working across Goodknight, BBLUNT and premium hair-care innovation. Her work included launching BBLUNT Salon Secret, developing first-in-India hair-care innovations and leading digital and integrated marketing campaigns.
Her elevation comes as Unilever strengthens its presence in India’s fast-growing health, nutrition and wellbeing market, where OZiva combines modern nutrition with Ayurvedic principles and Liquid I.V. focuses on functional hydration.
With more than a decade of experience across FMCG, entertainment and technology, Purkayastha is positioned to scale Unilever’s digital-first wellbeing brands and deepen consumer relevance in India.
