Saif Ali Khan Stars in Zomato’s ‘Have a WOW Diwali’ Gifting Campaign
CE DESK 
Saif Ali Khan says ‘WOW’ until Zomato brings the right Diwali hamper in the food delivery platform’s latest digital-first festive campaign, ‘Have a WOW Diwali’. Conceptualised by Zomato’s in-house creative team, the campaign film humorously contrasts conventional, repetitive Diwali gifts with food-led festive hampers.
The narrative unfolds at a Diwali party hosted at Khan’s home, where arriving guests present him with familiar festive staples such as towels, bedsheets, scented soaps and crockery. Playing on his well-known pop-culture catchphrase, Khan greets each uninspired gift with an entirely flat and unenthusiastic ‘WOW’.
The dynamic changes when a Zomato delivery partner arrives carrying a curated Diwali food hamper, prompting Khan to deliver an authentic, delighted ‘WOW’.
Through this witty contrast, the brand positions restaurant-crafted festive food hampers as superior gifting choices that bring genuine excitement to celebrations.
As part of the rollout, Zomato users can order curated festive hampers directly through the app from participating restaurant partners.
The selection includes traditional mithai boxes, premium assorted hampers, artisanal dessert packages and luxury chocolate arrangements suitable for family, friends and corporate gifting.
Sahibjeet Singh Sawhney, marketing head, Zomato, said, “Nothing beats a hamper from a mithai shop, bakery, or restaurant for Diwali. This festive season, we’re super stoked to be collaborating with the incorrigible Saif Ali Khan to bring that truth home – in a way that only Saif can.”
The campaign film is currently streaming across Zomato’s official Instagram and YouTube channels, backed by targeted festive media promotions.
By pairing relatable festive moments with Khan’s signature charm, Zomato encourages consumers to elevate their festive gifting with curated food experiences.
