Zee Entertainment Enterprises Limited Appoints Vipul Bandekar as Z Sports, Marketing – Director
CE DESK 
Zee Entertainment Enterprises Limited has appointed Vipul Bandekar as Director – Marketing, Z Sports. Bandekar will lead marketing for Z Sports as Zee builds its sports portfolio. His responsibilities include developing marketing campaigns, strengthening fan engagement and creating stronger connections between sporting properties, brands and audiences.
He brings more than a decade of experience in sports marketing, broadcast television, streaming and integrated brand strategy. Bandekar previously served as Assistant Vice President – Brand Strategy and Integrated Marketing at JioStar.
At JioStar, he worked on major sports properties including the Indian Premier League (IPL), ICC tournaments, Pro Kabaddi League, Women’s Premier League (WPL) and Indian Super League (ISL). His work covered audience strategy, integrated campaigns, fan engagement and brand partnerships.
Before JioStar, Bandekar spent more than seven years at Star TV Network, progressing through marketing roles at Star Sports. He worked on campaigns for the IPL, Pro Kabaddi League and ISL, as well as cricket tournaments and sports channel launches.
Bandekar founded Gravitas Media, a brand and integrated marketing consultancy. The firm worked with clients across FMCG, alcoholic beverages, entertainment and films, real estate and direct-to-consumer wellness.
His appointment comes as sports marketing becomes increasingly important for media companies. Zee will look to use his experience in large-scale sports campaigns, media planning and fan-first storytelling to strengthen Z Sports’ identity and commercial appeal.
