AAAI Launches Regional Chapters in North, South and East India
CE DESK 
The Advertising Agencies Association of India (AAAI) has launched three regional chapters in North, South and East India to strengthen local knowledge exchange and professional development across the advertising ecosystem.
The chapters will be led by senior advertising agency CEOs with decades of experience in brand building. They have worked with government bodies, financial institutions, NGOs and advertisers across many sectors.
In North India, Kunal Lalani of Crayons Advertising will serve as Chairperson. Santosh Kumar of Innocean Worldwide Communication and Sunil Chhabra of Pamm Advertising & Marketing will be Co-chairs.
The South India chapter will be chaired by K. Srinivas of Sloka Advertising. C. Muthu of Maitri Advertising Works will serve as Co-chair. In East India, Priyanka Chatterjee of Standard Publicity will lead the chapter as Chairperson.
Each chapter will run workshops, fireside chats and peer-learning forums. These activities will be tailored to local market dynamics, helping agencies address region-specific challenges and opportunities.
The chapters will work under AAAI’s national framework. However, they will have the freedom to plan events, induct members and build initiatives that suit their regional markets.
Sandeep Goyal, president, AAAI, said, “Regional chapters are critical to building a stronger, more connected advertising industry in India. With Kunal, Santosh, Sunil, C. Muthu, K. Srinivas, and Priyanka leading these efforts, we’re ensuring that local insights and talent shape national standards. This is about putting agency leaders closer to the conversations that matter.”
The initiative aims to bring agency leaders closer to important industry conversations. It will also encourage collaboration, shared learning and development of local talent outside the largest metros.
With the new chapters, AAAI expects to create stronger links between regional agencies and national industry priorities. The move may also improve engagement in Tier-2 and Tier-3 markets, where local business needs often differ from those in major cities.
